The Bachelor of Business Administration (BBA) program with a specialization in Business Analytics, offered by the School of Commerce & Management at Sona Devi University, is a three-year undergraduate program designed to equip students with the knowledge and skills needed to thrive in the dynamic world of business and analytics.

In today’s data-driven business landscape, the ability to analyze and interpret vast amounts of information is crucial for making informed decisions and gaining a competitive edge. The BBA program with a specialization in Business Analytics focuses on providing students with a strong foundation in business management principles along with specialized training in analytics tools and techniques.

Throughout the program, you will delve into various aspects of business, including marketing, finance, operations, human resources, and entrepreneurship, while also gaining a deep understanding of statistical analysis, data mining, predictive modeling, and data visualization. This unique blend of business and analytics knowledge prepares you to harness the power of data and leverage it to drive strategic decision-making and business growth.

At Sona Devi University, we take pride in our industry-focused curriculum and practical approach to learning. Our experienced faculty members bring a wealth of academic expertise and industry experience to the classroom, ensuring that you receive comprehensive and up-to-date knowledge. Through case studies, industry projects, internships, and guest lectures by industry experts, you will gain real-world insights and develop the practical skills necessary to excel in the field of business analytics.

In addition to the academic curriculum, we offer a range of experiential learning opportunities, including workshops, seminars, and hackathons, where you can apply your skills to real-life business challenges. These hands-on experiences not only enhance your technical skills but also foster critical thinking, problem-solving, and teamwork abilities – essential qualities sought after by employers in today’s competitive job market.

Upon graduation, you will be well-prepared to pursue a variety of career paths in business analytics, such as data analyst, business intelligence analyst, data scientist, market research analyst, and more. The demand for professionals with expertise in business analytics is rapidly growing across industries, making this specialization highly relevant and valuable in today’s job market.

Sona Devi University provides a stimulating and supportive learning environment with state-of-the-art infrastructure, well-equipped laboratories, and access to industry-standard software and tools for analytics. Our dedicated career services team assists students in finding internships and placement opportunities with leading organizations in the field.